Link building: what works and what hurts

Link building is acquiring links from other websites to your site. Google uses those links as a signal: if you are recommended by trustworthy sources, you deserve a higher ranking.

That also makes it the part of SEO where people cut the most corners — and where you can run into trouble the fastest.

Relevant to your industry or your region, on a website that actually has visitors, within a piece of content that makes sense, and with a natural link. A single link like that does more than a hundred links from a package.

Good sources for SMEs: trade publications and industry websites, local news sites, suppliers and partners, trade associations, and clients writing about a project.

Buying links from providers selling 'DA 50+ links' individually, private blog networks that only exist to link out, comment spam, and hundreds of listings in empty online directories.

Google ignores these links most of the time, but in large volumes, you will face a manual action or algorithmic suppression. That takes months to recover from.

There is no set number; what matters is how you compare to the businesses currently at the top. In a quiet local market, five to ten good links already give you a strong position. In a crowded national market, you might need dozens.

Our packages include one relevant link per month (Growth) up to two or three per month (Authority). That pace might seem slow, but it is sustainable and safe.

Across the industry, you typically pay € 150 to € 600 for a placement on a relevant site with genuine reach. Anyone offering links for € 15 is selling placements with zero value.

With us, link building is included in the monthly fee; you don't pay extra per link.

Creating something others genuinely want to link to — industry research, a calculator, a comprehensive guide on costs — earns you links without buying them. It takes more work upfront, but the impact lasts for years.