How much experience do you have with SEO?

I have been working on online visibility since 2005 and, across my various roles and businesses, have helped over 420 organisations, from local service providers to major brands. That experience spans e-commerce, B2B, healthcare, education, and local services.

Who works on my website?

You work directly with me, Lubna. I determine the strategy, monitor quality, and explain what is happening that month. If a specialist task requires additional expertise, I remain responsible for the result.

Why would Google view you as a reliable source?

Because I share my knowledge publicly and back it up: I publish articles about my methods, share my own tracking data from AI search engines, and show the starting point, approach and results for each client.

Can you demonstrate results?

Yes. On my client and results pages, you will find real names, industries and results, including the timeframes. If I cannot back up a figure, I do not publish it.

Can you also teach my own team?

Yes, I can. Alongside full outsourcing, I provide training and run two free courses: an SEO course and a course on getting found in ChatGPT.

Experience & authority

SEO expertise since 2005

No theory and no middlemen: you work directly with me, Lubna. Below you will find my experience, approach, client case studies, and articles explaining how I work.

20+ years of experience
5.0 on Google
One dedicated point of contact

5.0 op Google Reviews

Gratis vindbaarheidsscan Website of webshop laten bouwen 020-7223850

SEO-strategie en zoekwoordenonderzoek

Google Partner

Shopify Partner5.0 Google ReviewsSinds 2005 in marketingNext level online succesSEO uitbestedenAI-vindbaarheidWebdesign & webshopsLooptijd 6 of 12 maandenEén vast aanspreekpunt

Google Partner

Shopify Partner5.0 Google ReviewsSinds 2005 in marketingNext level online succesSEO uitbestedenAI-vindbaarheidWebdesign & webshopsLooptijd 6 of 12 maandenEén vast aanspreekpunt

5.0: op Google Reviews (7 beoordelingen)
420+: Bedrijven geholpen aan online groei
20+: Jaar ervaring — actief sinds 2005
1.800+: Leden in mijn besloten community

Who is behind your search visibility

Abri-campagne Gymwebshop.nl - Psst.. jouw bil zit teveel

I have been working on online visibility since 2005. Over those years, Google has changed fundamentally several times: from keywords to intent, from links to quality, and now from ten blue links to AI answers. I have experienced every shift firsthand and continually adapted my approach.

That experience is why I don't work with standard packages. An online shop with 4,000 products needs something completely different to an installation company covering five service areas. That is why I always start by measuring: where you stand right now, where the commercial opportunities lie, and what is technically feasible within the timeframe.

What I learn, I publish. Below this page, you will find my articles on SEO, backlinks, AI search engines and conversion — written based on what I see working in client projects, not copied from other blogs.

My experience in numbers

2005: Active in search engine optimisation
420+: Businesses helped with search visibility
5.0: Average rating on Google Reviews
1.800+: Members in my learning community

Wat ik doe

Where my expertise lies

01
Technical SEO
Crawl budget, indexing, speed, structured data, and clean URL structures — even for online shops with thousands of pages and filters.
02
Content that ranks and sells
Category and service pages that satisfy the search query, with internal links channelling authority to your most important pages.
03
Authority and link profile
Relevant, earned links and a healthy anchor profile. No link networks that will hurt you in the long run.
04
AI visibility
Every week, I track which sources ChatGPT, AI Overviews, Gemini and Perplexity cite, and tailor your pages towards them.
05
Web design and conversion
Traffic without enquiries is worthless. I build and improve websites so that the visitors who find you actually turn into customers.
06
Knowledge transfer
I explain what I do and why. If you want to learn it yourself, you can through my training sessions and free courses.

Werkwijze

How I build authority

Measuring where you stand
A baseline assessment of rankings, technical setup, content, and AI visibility. Without a starting point, results cannot be proven.
Fixing the foundation
Technical setup and structure first, because content on the wrong foundation yields nothing.
Building proof
In-depth pages and articles that demonstrate your expertise to visitors, Google, and AI assistants.
Earning authority
Relevant mentions and links, plus internal links from my own articles to the pages that need to rank higher.

Bewijs

Client stories with starting point, approach, and results

Van startpunt naar resultaat. Alleen cijfers die ik kan onderbouwen.

Woondecoratie & lifestyleSinds februari 2024

LuxuryLifestyleBoutique.nl

Zoekterm: woondecoratie online kopen
Doel: Minder afhankelijk zijn van betaalde advertenties en structureel omzet uit Google halen

Startpunt

Een jonge webshop in een markt vol grote, gevestigde spelers. Nauwelijks organische zichtbaarheid en afhankelijk van betaald verkeer.

Mijn aanpak

Data-gedreven SEO op maat: technische basis op orde, categorie- en productteksten herschreven op zoekintentie, blogs en productafbeeldingen geoptimaliseerd, UX van de homepage verbeterd en tegelijk gestart op TikTok — die combinatie versnelde de groei.

+52%: Meer organisch verkeer per maand
20+: Nieuwe posities in de top 5
+43,78%: Meer conversies via SEO
39,8%: Van de totale omzet via SEO

SEO expertise since 2005

Who is behind your search visibility

My experience in numbers

Where my expertise lies

Technical SEO

Content that ranks and sells

Authority and link profile

AI visibility

Web design and conversion

Knowledge transfer

How I build authority

Measuring where you stand

Fixing the foundation

Building proof

Earning authority

Client stories with starting point, approach, and results

LuxuryLifestyleBoutique.nl

Babypark

Leen Bakker

Bimanails

Aramat Jewels

Mini Goodies

Amanda TCG Shop

Gymwebshop.nl

Blije Beestenboel

Vitashine

Webshopincasso

MarketingTrainer.nl

Groustra Advocatuur

Martinez Martinez Fysio

Haanstra Elektrotechniek

Client work

LuxuryLifestyleBoutique.nl

Babypark

Leen Bakker

Bimanails

Aramat Jewels

Mini Goodies

Expert in online groei voor MKB, e-commerce en corporates

Articles explaining my approach

Neuromarketing op je website: waarom mensen wél of niet op je knop klikken

SEO-richtlijnen van Google: waar je je echt aan moet houden

Zoekwoorden kiezen: zo vind je de woorden waar klanten écht op zoeken

SEO voor webshops: meer zichtbaarheid, meer omzet

Wat is SEO en waarom is het belangrijk voor jouw online groei?

Hoe krijg je kwalitatieve backlinks (en wat zijn backlinks)?

More proof and background

Ready to hand over your search visibility?

Liever direct sparren?

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