Shopify stores that sell, not just look good
I design and build Shopify webshops with a sharp brand identity, logical UX, and an SEO and conversion foundation ready from day one. Three solutions: from a quick start to bespoke.
- Shopify Partner
- UX + SEO built in
- Dedicated specialist
- Delivery in weeks, not months
Google Partner
Shopify Partner5.0 Google ReviewsSinds 2005 in marketingNext level online succesSEO uitbestedenAI-vindbaarheidWebdesign & webshopsLooptijd 6 of 12 maandenEén vast aanspreekpuntGoogle PartnerShopify Partner5.0 Google ReviewsSinds 2005 in marketingNext level online succesSEO uitbestedenAI-vindbaarheidWebdesign & webshopsLooptijd 6 of 12 maandenEén vast aanspreekpuntWhy Shopify
Shopify removes the technical hassle: hosting, updates, security, and payments are taken care of. This means your budget goes towards what actually makes a difference — presentation, ease of use, search visibility, and conversion.
I build on Shopify when you want to go live quickly, want room to grow, and want to comfortably manage products and content yourself. Does WooCommerce or another platform suit your situation better? Then I will simply tell you.
Three Shopify solutions
Choose the solution that fits your stage. You will immediately see the price, who it is for, and what is included. Scaling up later is always an option — I build in a way that prevents duplicate work.
02 — inhoud
Shop Signature
My most popular solution. I design a custom visual direction within Shopify, build strong product and collection pages, and set up the shop for conversion: from trust elements to a checkout with as few hurdles as possible. Includes an SEO foundation that goes beyond just titles.
Turnaround time: approx. 2–4 weeks
Choose Shop SignatureInbegrepen
- 01Bespoke design direction: typography, colour, visual rhythm and components
- 02Up to 8 section types so you can build pages yourself
- 03Up to 40 products added and logically categorised
- 04Conversion-focused product and collection pages
- 05Checkout optimisation and trust signals
- 06SEO foundation: structure, internal links, speed and metadata
- 07Keyword foundation for your key collections
- 08Email flows technically set up; we develop the copy together
- 09Tracking: events, goals and dashboard
- 10Two revision rounds and a handover session
Niet inbegrepen: product photography, advertising budget.
Prices are one-off build costs, excluding VAT. Shopify subscription, theme licence, apps, and photography are not included. Ongoing SEO, CRO, and maintenance are available as separate monthly packages.
Shopify design & UX
To me, design is not just a coat of paint. I design the journey a visitor takes from the first impression to the order confirmation.
- 01
Brand first
A distinct visual identity rather than an off-the-shelf theme you see everywhere else.
- 02
Clean navigation
Collections, filters, and search functionality set up so visitors find exactly what they're looking for.
- 03
Product pages that convert
Visual flow, USPs, stock levels, and reviews placed right where doubt tends to creep in.
- 04
Mobile-first
Most of your visitors are on mobile; that is what I design for, not as an afterthought.
Shopify SEO and conversion
An online store that can't be found is like a shop window on a dead-end street. SEO and CRO can be included in the build and continued as an ongoing monthly package.
- 01
Technical SEO
Clean URL structure, canonicals, sitemap, speed, and structured data.
- 02
Keywords and content
Collection and product copy based on what your target audience is genuinely searching for.
- 03
AI visibility
Content and data structured so AI assistants can cite your shop.
- 04
Conversion rate optimisation
Analysis of drop-off points in the checkout and targeted improvements.
- 05
Mobile optimisation
Core Web Vitals, tap targets, and forms that work one-handed.
- 06
Measuring and adjusting
Events, goals, and a dashboard showing your revenue by channel.
What I focus on
- 1–4 wks
- From intake to launch, depending on the chosen solution
- 90+
- Target mobile PageSpeed score upon delivery
- 17 yrs
- Experience in e-commerce and online marketing
Shopify and e-commerce in practice
Een greep uit mijn projecten in uiteenlopende branches: wat ik deed en wat het opleverde.
LuxuryLifestyleBoutique.nl
Woondecoratie & lifestyle
- Zoekterm
- woondecoratie online kopen
- Doel
- Minder afhankelijk zijn van betaalde advertenties en structureel omzet uit Google halen
- +52%
- Meer organisch verkeer per maand
- 20+
- Nieuwe posities in de top 5
- +43,78%
- Meer conversies via SEO
Babypark
Babyartikelen — retail & webshop
- Zoekterm
- babykamer compleet
- Doel
- Hoger in Google op de categorie babykamer en meer verkeer uit Google Afbeeldingen
- Positie 1
- In Google op 'babykamer compleet' en gerelateerde zoekwoorden
- Top 3
- Voor meerdere productcategorieën binnen babykamer
- +38%
- Meer verkeer uit Google Afbeeldingen naar productpagina's
Leen Bakker
Wonen & meubels — retail
- Zoekterm
- meubels categorie hoofdzoekwoord
- Doel
- De categoriepagina op pagina 1 krijgen op de commercieel belangrijkste zoekwoorden
- Positie 4
- Binnen 6 maanden op het hoofdzoekwoord van de categorie
- Pagina 1
- Voor drie aanvullende zoektermen met commerciële intentie
Bimanails
Nagelproducten & beauty
- Zoekterm
- nail products / gellak
- Doel
- Gevonden worden op de kortere en Engelse termen die klanten echt intikken
- Positie 1
- Op meerdere Engelse zoektermen die wel degelijk zoekvolume hebben
- Top 5
- Op korte kooptermen binnen de nagelbranche
- +45%
- Meer organisch verkeer via beter passende zoekwoorden
Aramat Jewels
Sieraden
- Zoekterm
- sieraden online kopen
- Doel
- Een eigen webshop met vindbaarheid vanaf dag één
- Top 3
- In Google op meerdere sieraad-zoekwoorden naast bol.com
- +62%
- Meer verkeer uit Google Search binnen het eerste jaar
- Positie 1
- Op Google Afbeeldingen voor specifieke productcategorieën
Mini Goodies
Kindercadeaus & feestartikelen
- Zoekterm
- kindercadeaus & feestartikelen
- Doel
- Vanaf de start zichtbaar zijn zonder advertentiebudget
- Top 5
- Binnen 4 maanden op eigen, gerichte zoekwoorden
- Positie 1
- Op langere zoekvragen rond kindercadeaus
- +120%
- Organisch verkeer via blogs in het eerste halfjaar
Frequently asked questions about Shopify web design
Is the Shopify subscription included in the price?
No. Shopify charges its own monthly fee, which is billed directly through your own Shopify account. During the intake, I will show you which plan suits your volume.
Can I upgrade to a more extensive solution later?
Yes. I build every shop on the same structure, so scaling up from Shop Launch to Signature or Atelier means expanding, not starting from scratch.
Can you migrate my existing webshop to Shopify?
I do that within Shop Atelier. I migrate products, customers, and content, and set up a redirect plan so your existing Google rankings are preserved.
Do you also provide the copy and photography?
I can arrange both, but they are not included in the standard packages. Photography runs through my photography service, and copywriting is quoted per project.
Do you also handle SEO and advertising after going live?
Yes. After delivery, you can take out an ongoing monthly package for SEO, AI visibility, CRO or advertising. You can also learn to do it yourself — via MarketingTrainer.nl.
Do you only work for webshops?
No. I work with SMEs and corporate clients across all sectors. This page is specifically about Shopify; for other platforms and websites, take a look at my web design page.
Ready for a Shopify store that performs?
Request a Shopify intake. I will review your product range, your target audience, and your ambition, and advise on the right solution — without the sales pitch.
Liever direct sparren?
Vul het formulier in of bel mij direct. Je spreekt altijd een specialist, geen accountmanager die de vraag doorzet.
- Eén vaste contactpersoon
- Maandelijkse rapportage met toelichting
- Heldere looptijd: 6 of 12 maanden
- 20+ jaar ervaring in SEO en e-commerce