I am Lubna and I make businesses findable on Google and in AI

I started out with adverts in newspapers and the Gouden Gids directory, watched print make way for Google, and went on to work at ReachLocal — the first agency to have algorithms optimise Google Ads campaigns, long before anyone called it AI. After that, working from the Zuidas for Google itself, where I helped SMEs improve their visibility.

Along the way, as a manager at Regus, I ran multiple business centres, and at Exterion Media I sold nationwide outdoor advertising: bus shelters, train stations, buses, trams, and motorway billboards. Big brands, big campaigns, and the lesson that offline and online reinforce each other.

For years, I've also run my own fitness online shop, Gymwebshop.nl. Everything I advise you on, I have tested on my own revenue first: product pages, feeds, checkout, ads. I know what it feels like to rely on orders coming in.

In addition, as an experienced vibecoder, I build the SaaS software MarketingTrainer myself: back end and front end, specifically for SMEs. Whatever we devise for clients, I can prototype and build myself — without relying on external developers.

Websucces Marketing grew out of all those years. I work as an independent specialist and can bring in trusted professionals where needed, but you deal directly with me: I assess your enquiry, I create the plan, and I remain responsible and your point of contact.

I don't just drive more traffic to a website only for people to drop off. If your website, offer or customer journey isn't strong enough yet, I'll be upfront about it, and we'll fix the foundation first. Otherwise, you're paying for traffic that yields nothing.

You'll get explanations in plain English, patience with your questions and clear updates on what I've done. I do the work, but I also keep you involved: sometimes I'll ask you for input or give you a specific task so we can achieve stronger results together.

I always look beyond the single service you're paying for. If I spot an opportunity or an issue with your copy, website, campaign or customer journey, I'll point it out. Thanks to my experience across various industries, I adapt quickly and can easily identify which message, search intent or approach resonates with your audience.

Neuromarketing is the foundation of everything I do. For me, marketing starts with psychology: first understanding who you're building for, what builds trust, and why someone decides to buy. Only then do I optimise SEO, AI visibility, ads, UX, CRO or web design.

Sometimes I'll simply say: I'm not going to do SEO for you. If your website, your offer or the way you present your product isn't ready, I'll just be delivering visitors who still won't buy — which means the project has failed anyway. Foundation first, visibility second.

I also don't take on projects I don't genuinely believe in. That saves you money and spares me an unhappy client. Whatever I do take on, I do properly.