Entering the Dutch market, without knowing the language or local customs
Your product already works in your home country. What is missing is a Dutch website that doesn't sound translated, visibility in Google and AI, and someone who knows their way around Amsterdam. That's what I take care of — and if needed, I build the exact tool we need myself.
- Dutch copy written by a native
- SEO and AI visibility for the Dutch market
- Workspace, registered business address and contacts
Google Partner
Shopify Partner5.0 Google ReviewsSinds 2005 in marketingNext level online succesSEO uitbestedenAI-vindbaarheidWebdesign & webshopsLooptijd 6 of 12 maandenEén vast aanspreekpuntGoogle PartnerShopify Partner5.0 Google ReviewsSinds 2005 in marketingNext level online succesSEO uitbestedenAI-vindbaarheidWebdesign & webshopsLooptijd 6 of 12 maandenEén vast aanspreekpuntLet op — geen losse dienst
In short, for English speakers
I am Lubna, an Amsterdam based SEO, GEO, UX, CRO and web design specialist with 20 years of marketing experience. I am also an experienced vibecoder and the back-end and front-end developer of MarketingTrainer, a SaaS tool built for Dutch SMEs. I help foreign companies enter the Dutch market: a Dutch website and copy written by a native, search and AI visibility in the Netherlands, plus practical help with a workspace, a registered business address and the right local contacts. We work in English, your customers read Dutch.
Why a translation isn't enough
Dutch customers sense within two lines whether copy was written by a native speaker. They also search differently: different keywords, different comparison sites, and different expectations regarding pricing, delivery times and warranties. That's why a literally translated website rarely achieves the same conversion rate as in your home market.
I write the Dutch content from scratch, based on what people here actually type into search engines. Then I ensure you get found in Google and mentioned in AI answers, as more and more people ask ChatGPT or Gemini to recommend a provider.
I communicate with you in English. Your customer reads Dutch.
A local specialist in Amsterdam
I not only know the Dutch search landscape, but also the city and the network foreign businesses need when taking their first steps.
What I take care of for you
- 01
Dutch website or webshop
Built from scratch or a Dutch version of your existing site, tailored to Dutch buying habits.
- 02
Dutch content
Copy written for the Dutch market — not a translation, but your brand story.
- 03
SEO for the Netherlands
Keyword research based on Dutch search intent, technical setup, structure, and authority.
- 04
AI search visibility (GEO)
Ensuring AI assistants mention your business when Dutch customers ask for advice.
- 05
UX and conversion
Payment methods, shipping details, and trust signals that Dutch customers expect.
- 06
Landing in the Netherlands
Advising on workspace, a business address, and connecting you with the right partners in Amsterdam.
I know this journey inside out
For years, I managed business centres where international companies rented their first workspace in the Netherlands. I saw exactly where they got stuck: language, search visibility, payment habits, and finding reliable partners.
That combination is rare: someone who handles your marketing and understands the practical side of market entry. From your first Dutch website to the surrounding logistics — I think along with you and connect you with people I trust personally.
How we tackle it
Introductory call in English
We discuss your product, your target audience, and what you already have in place.
Market overview for the Netherlands
I research what Dutch customers search for, who currently ranks at the top, and where your opportunities lie.
Website and content
A Dutch website or language version, with copy that actually works here.
Getting found
SEO and AI visibility, continuously optimised and reported on monthly.
Scaling up
Improving conversions, expanding into Belgium, or adding extra channels.
Frequently asked questions from international businesses
Can we work together in English?
Yes. All our communication, reporting, and meetings can be in English. I write the content for your customers in Dutch.
Do I need a Dutch office?
Not necessarily just to be visible online. But to build trust with Dutch clients, having a Dutch address and phone number certainly helps. I can help you think through options for a registered business address and workspace.
Can I keep my existing website?
Usually, yes. We simply add a properly configured Dutch language version, with the right technical setup so Google doesn't confuse the different versions.
How long does it take to get found?
For a new presence in the Netherlands, expect three to six months for your first consistent rankings, depending on the competition in your industry. I'll always be upfront about what's realistic.
Do you also work in Belgium?
Yes. Dutch-speaking Belgium requires its own keywords and content; we tackle that as a separate step.
Expert in online groei voor MKB, e-commerce en corporates
5.0
Wij waarderen je mening
Gebaseerd op 7 beoordelingen
- Google-review
“Ze nemen echt de tijd om je wensen te begrijpen en geven eerlijk advies.”
- Google-review
“Interessante SEO-cursus aanbod.”
- Google-review
“Daarnaast zijn de prijzen nog eens betaalbaar vergelijken met andere bedrijf!”
“Sinds 2009 ondersteunt Lubna ons met print, buitenreclame en Google. Een ware marketeer met strategisch inzicht.”
“Uitstekend ondersteund bij de lancering van onze nieuwe online store. Positie 1 in Google op onze belangrijkste zoektermen.”
Considering the Dutch market?
Book a free introductory call in English or Dutch. I'll be completely honest about whether there is real potential.
Liever direct sparren?
Vul het formulier in of bel ons direct. Je spreekt altijd een specialist, geen accountmanager die de vraag doorzet.
- Eén vaste contactpersoon
- Maandelijkse rapportage met toelichting
- Heldere looptijd: 6 of 12 maanden
- 20+ jaar ervaring in SEO en e-commerce