What is SEO?
SEO is everything you do to rank higher in Google's unpaid results. Not a trick, but three types of work that build on each other.
- Since 2005
- 5.0 on Google
- Explanations without the jargon
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What is SEO?
SEO is everything you do to rank higher in Google's unpaid results. Not a trick, but three types of work that build on each other.
- SEO consists of three parts: technical, content and authority.
- You don't pay per click, unlike Google Ads.
- Initial movement after 2 to 3 months, serious results after 6 to 9 months.
- AI visibility (GEO) is included in every SEO package.
SEO stands for search engine optimisation. It is the work that ensures your website appears when someone searches for what you excel at — without paying per click like with Google Ads.
That work always consists of three elements: technical setup, content, and authority. Leave one out, and you get stuck.
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Geschreven door: Lubna Ouarghi
1. Technical setup: can Google read your site properly?
Google needs to be able to find, load, and understand your pages. That means: a fast website, a logical structure, working links, no duplicate pages, and clear titles for each page.
Technical setup rarely secures rankings on its own, but poor technical execution holds everything back. That is why we always start with it.
2. Content: do you provide the best answer?
Google puts the page that best answers the search query at the top. That means having a dedicated page for each topic you want to be found for, with copy that thoroughly covers the question: what it is, what it costs, how it works, and what the drawbacks are.
A single general services page trying to cover five topics at once will almost always lose out to five dedicated pages.
3. Authority: do others consider you trustworthy?
When other relevant websites link to you, Google sees that as a recommendation. Quality matters far more than quantity here: a single link from a trade publication in your industry carries more weight than a hundred links from link farms.
Reviews, mentions, and a complete Google Business Profile are also part of this, especially if you operate locally.
How long does it take?
Expect the first movement after 2 to 3 months, and serious results after 6 to 9 months. In quiet markets it can happen faster; in competitive markets it takes longer.
That may seem like a long time, but the effect lasts: once you rank at the top, you get visitors without paying per click. If you stop advertising, your traffic stops that very day.
And AI search engines?
More and more people ask ChatGPT, Gemini, or Perplexity for advice. These assistants pull their answers from the same sources that rank well in Google, but choose what to quote based on clear facts and recognisable expertise.
That is why AI visibility (GEO) simply belongs in 2026. With us, it is included in every SEO package.
In brief
- 01
Three components
Technical setup, content, and authority. All three are essential; leaving one out holds the rest back.
- 02
No cost per click
Unlike with ads, you do not pay per visitor.
- 03
Time required
First movement after 2 to 3 months, real results after 6 to 9 months.
- 04
AI is part of it
Rank well on Google and provide clear facts, and AI will mention you too.
Frequently asked questions
What is the difference between SEO and Google Ads?
With Ads you pay per click and are visible tomorrow; stop paying, and the traffic stops. With SEO you build lasting rankings, but that takes months.
Can I do SEO myself?
Yes, you can learn the basics yourself — that's what our sister platform MarketingTrainer.nl is for. If you'd rather outsource it, our SEO starts from € 475 per month.
How much traffic does SEO generate?
That depends on search volumes in your market. During the free scan, we'll calculate this for you based on your own keywords.
Bronnen en controle
Laatst bijgewerkt en gecontroleerd: September 2026 — door Lubna Ouarghi
This explanation is based on the official documentation below and on my own work in client projects.
- Google Search Central — SEO Starter Guide — what SEO is and where to start
- Google Search Central — Do you need an SEO specialist? — what a specialist does and what to look out for
- Google Search Essentials — the rules your site must comply with
Want to know where your website stands on this?
Request the free visibility scan. You'll get your ranking on Google, what AI assistants say about you, and the three steps that will deliver the biggest impact.
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- Heldere looptijd: 6 of 12 maanden
- 20+ jaar ervaring in SEO en e-commerce