What is GEO (AI search visibility)?
GEO is the work that ensures AI assistants mention your business when someone asks for advice.
- Since 2005
- 5.0 on Google
- Explanations without the jargon
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What is GEO (AI search visibility)?
GEO is the work that ensures AI assistants mention your business when someone asks for advice.
- An AI answer usually only lists two or three businesses; there is no second page.
- AI assistants select sources that explicitly state facts: pricing, service area, specialisms.
- Each month, we ask the main AI assistants 25 set questions and record whether you are mentioned.
- GEO does not replace SEO; as a standalone service, it starts from € 395 per month.
Ook interessant
GEO stands for generative engine optimisation. While SEO is about ranking high in Google, GEO is about being mentioned in answers from ChatGPT, Gemini, Perplexity, or the AI Overviews above Google search results.
That difference matters, because an AI response usually only features two or three businesses. There is no second page to appear on.
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Geschreven door: Lubna Ouarghi
Why this suddenly matters
More and more people are asking AI assistants questions in plain language: 'which dentist in Amsterdam is taking on new patients', 'how much does an extension cost', 'which accountancy firm works with webshops'. They receive a single answer with a handful of names.
If you are not on that list, you simply do not exist to that searcher. And unlike Google, you won't spot this in your visitor numbers, because no click ever took place.
How does an AI assistant choose who to mention?
AI models pull their information from sources they consider reliable and clear. In practice, these are pages that rank well in Google, state facts explicitly (pricing, service areas, specialisms, opening hours), and demonstrate clear expertise.
Mentions elsewhere also carry weight: if multiple independent sources mention your business in the same context, it becomes far more likely that an AI will pick you up.
What you actually do for GEO
First: state facts rather than vague descriptions. 'We work across the whole of North Holland and install charging points from € 950' is useful; 'we stand for quality' is not.
Second: add structure (schema markup) so machines can read your business details, services, location, and pricing without any doubt. Third: create citable content — concise, clear answers to real questions.
Fourth: measure. Every month, we ask the main AI assistants a fixed set of 25 questions and track whether and how you are mentioned.
Does GEO replace SEO?
No. AI assistants rely on the very same content that ranks well in Google, meaning SEO is the foundation and GEO is the extra work built on top. That is why AI visibility is included in every one of our SEO packages.
If you're already easy to find on Google and only want to tackle the AI side, this can be done as a standalone service for € 395 per month.
In brief
- 01
Two or three names
There is no page two in an AI answer. You're either in it or you're not.
- 02
Facts win
Explicitly stating prices, service areas, and specialisms works better than fancy words.
- 03
SEO remains the foundation
AI pulls its answers from sources that also rank on Google.
- 04
Measurable
25 fixed AI prompts every month: are you mentioned, and how?
Frequently asked questions
Can I test what AI says about my business myself?
Yes. Literally ask ChatGPT for the best company for your service and location, and see who appears. Our free scan does this systematically for you.
Can you 'buy' your way into AI answers?
No. There is no ad space within the answer itself. You only get featured by providing useful, well-structured information.
How fast does this change?
Faster than with Google: we often see updates to facts and structure reflected in AI answers within weeks.
Bronnen en controle
Laatst bijgewerkt en gecontroleerd: September 2026 — door Lubna Ouarghi
This explanation is based on the official documentation below and on my own work in client projects.
- Google Search Central — SEO Starter Guide — what SEO is and where to start
- Google Search Central — Do you need an SEO specialist? — what a specialist does and what to look out for
- Google Search Essentials — the rules your site must comply with
Want to know where your website stands on this?
Request the free visibility scan. You'll get your ranking on Google, what AI assistants say about you, and the three steps that will deliver the biggest impact.
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- 20+ jaar ervaring in SEO en e-commerce