What are AI Overviews?
AI Overviews are answers written directly by Google at the top of the search results, complete with links to the sources used.
- Since 2005
- 5.0 on Google
- Explanations without the jargon
Google Partner
Shopify Partner5.0 Google ReviewsSinds 2005 in marketingNext level online succesSEO uitbestedenAI-vindbaarheidWebdesign & webshopsLooptijd 6 of 12 maandenEén vast aanspreekpuntGoogle PartnerShopify Partner5.0 Google ReviewsSinds 2005 in marketingNext level online succesSEO uitbestedenAI-vindbaarheidWebdesign & webshopsLooptijd 6 of 12 maandenEén vast aanspreekpuntKort antwoord
What are AI Overviews?
AI Overviews are answers written directly by Google at the top of the search results, complete with links to the sources used.
For an increasing number of searches, Google now shows a summarised answer first, accompanied by a few source citations. The standard search results only appear underneath.
The sources cited are often not the number one in the classic search results, but the pages that provide the clearest, most specific answers.
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Geschreven door: Lubna Ouarghi
Why it matters
For informational search queries, clicks on standard results are dropping. Being cited as a source maintains your visibility; if you aren't mentioned, you disappear below the fold.
For commercial searches (“near me”, prices, providers), clicks remain genuinely valuable: people still want to choose a business.
How we approach it
We write pages that provide a direct answer, verifiable facts and clear bullet points. That is precisely what gets pulled into an overview.
For each keyword, we track whether an AI Overview appears and whether you are featured in it, so we can see where it pays to refine the copy.
Frequently asked questions
Can I opt out of this?
Not separately from the standard search results. You can technically restrict which parts of your site may be used, but that usually comes at the expense of your visibility.
Will this cost me visitors?
For general informational queries, yes. That is why we focus primarily on searches where someone is looking to choose a provider.
Bronnen en controle
Laatst bijgewerkt en gecontroleerd: September 2026 — door Lubna Ouarghi
This explanation is based on the official documentation below and on my own work in client projects.
- Google Search Central — SEO Starter Guide — what SEO is and where to start
- Google Search Central — Do you need an SEO specialist? — what a specialist does and what to look out for
- Google Search Essentials — the rules your site must comply with
Want to know where your website stands on this?
Request the free visibility scan. You'll see your position on Google, what AI assistants say about you, and the three steps that will deliver the biggest return.
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- Maandelijkse rapportage met toelichting
- Heldere looptijd: 6 of 12 maanden
- 20+ jaar ervaring in SEO en e-commerce