What is SEO copywriting?
SEO copywriting is writing copy that convinces a human and makes it clear to a search engine what the page is about.
- Since 2005
- 5.0 on Google
- Explanations without the jargon
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What is SEO copywriting?
SEO copywriting is writing copy that convinces a human and makes it clear to a search engine what the page is about.
It starts with one keyword and one search query per page. Then: the answer at the top, logical headings, concrete facts, and a clear next step.
What it is not: repeating the same keyword twenty times. That hasn't worked for years and reads terribly.
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Geschreven door: Lubna Ouarghi
Why it matters
Copy written solely for Google doesn't sell. Copy that is merely beautifully written won't be found. You need both.
Since AI answers now help decide results, clarity carries extra weight: vague copy doesn't get cited.
How we approach it
We write each page based on search intent, with your prices, timescales, and examples included. No generic filler text.
You review everything in advance; nothing goes live without your approval.
Frequently asked questions
Do you use AI to write?
As a tool for structure and research, never for the final copy. Every page is written and checked by a human.
How long should the copy be?
As long as needed to answer the question properly. Often 600 to 1.200 words for a service page.
Bronnen en controle
Laatst bijgewerkt en gecontroleerd: September 2026 — door Lubna Ouarghi
This explanation is based on the official documentation below and on my own work in client projects.
- Google Search Central — SEO Starter Guide — what SEO is and where to start
- Google Search Central — Do you need an SEO specialist? — what a specialist does and what to look out for
- Google Search Essentials — the rules your site must comply with
Want to know where your website stands on this?
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- Eén vaste contactpersoon
- Maandelijkse rapportage met toelichting
- Heldere looptijd: 6 of 12 maanden
- 20+ jaar ervaring in SEO en e-commerce