What is schema markup?
Schema markup is invisible code that tells machines what is on your page: a business, a price, a review, or a question.
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What is schema markup?
Schema markup is invisible code that tells machines what is on your page: a business, a price, a review, or a question.
It is a standardised language (schema.org) that you add to the source code. For visitors, nothing changes; for Google and AI assistants, your page becomes unambiguously readable.
Commonly used types: business details, product with price, FAQs, article, job vacancy, and recipe.
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Geschreven door: Lubna Ouarghi
Why it matters
It enables star ratings, prices, and questions in search results, helping you stand out among plain listings.
It is especially important for AI answers: facts captured as data are much more likely to be used verbatim.
How we approach it
We implement the right markup on every commercial page for the business, the service, breadcrumbs and frequently asked questions.
We keep it honest: no markup for non-existent reviews or inaccurate prices. That gets penalised.
Frequently asked questions
Will this get me star ratings in Google?
Sometimes. It is an opportunity, not a guarantee: Google decides per search query whether to show the markup.
Can it do any harm?
Only if you mark up inaccurate information. Then you risk a manual action.
Bronnen en controle
Laatst bijgewerkt en gecontroleerd: September 2026 — door Lubna Ouarghi
This explanation is based on the official documentation below and on my own work in client projects.
- Google Search Central — SEO Starter Guide — what SEO is and where to start
- Google Search Central — Do you need an SEO specialist? — what a specialist does and what to look out for
- Google Search Essentials — the rules your site must comply with
Want to know where your website stands on this?
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