What is Google Analytics 4?
Google Analytics 4 tracks what visitors do on your website: where they come from, which pages they view, and whether they make an enquiry or purchase.
- Since 2005
- 5.0 on Google
- Explanations without the jargon
Google Partner
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What is Google Analytics 4?
Google Analytics 4 tracks what visitors do on your website: where they come from, which pages they view, and whether they make an enquiry or purchase.
GA4 works with events: every click, form submission, or purchase is an event you can track and mark as a conversion.
It is the successor to Universal Analytics and works fundamentally differently; old reports do not carry over one-to-one.
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Geschreven door: Lubna Ouarghi
Why it matters
Without tracking, you don't know which channel generates your enquiries and you make decisions based on gut feeling.
For SEO, it is essential to see whether increasing traffic also means more enquiries — that isn't automatically the case.
How we approach it
We set up GA4 with the conversions that count commercially (enquiry, phone call, appointment, order) and keep it privacy-compliant with a cookie banner.
In your monthly report, we place those figures alongside your rankings, so you can see what the work delivers.
Frequently asked questions
Can I track this without consent?
Only with a proper cookie banner and the right settings. We set that up for you.
Can I track phone calls?
Yes, clicks on your phone number can be tracked. The actual calls require separate software.
Bronnen en controle
Laatst bijgewerkt en gecontroleerd: September 2026 — door Lubna Ouarghi
This explanation is based on the official documentation below and on my own work in client projects.
- Google Search Central — SEO Starter Guide — what SEO is and where to start
- Google Search Central — Do you need an SEO specialist? — what a specialist does and what to look out for
- Google Search Essentials — the rules your site must comply with
Want to know where your website stands on this?
Request the free visibility scan. You'll see your position on Google, what AI assistants say about you, and the three steps that will deliver the biggest return.
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- 20+ jaar ervaring in SEO en e-commerce