What is a title tag?
The title tag is the blue headline for your page in Google. It is one of the strongest signals you have complete control over.
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What is a title tag?
The title tag is the blue headline for your page in Google. It is one of the strongest signals you have complete control over.
Every page has one title that appears in the browser tab and in search results. It should include the topic and stay under sixty characters; otherwise, Google cuts it off.
Usually, you put the topic at the front and your brand name at the end, separated by a dash or pipe.
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Geschreven door: Lubna Ouarghi
Why it matters
The title determines both whether Google understands what the page is about and whether people click. Poor titles are the most common wasted opportunity we come across.
Two pages with almost the same title compete with each other; that costs rankings.
How we approach it
We give every page one unique title based on the keyword it targets, and keep the length under control.
With a new website, we include a title plan so the structure is right from day one.
Frequently asked questions
How long can a title be?
In practice: under sixty characters. It can be longer, but it won't show in full in the search results.
Does my company name need to be in it?
On your most important pages, yes, at the end. For long informational queries, you can leave it out to save space.
Bronnen en controle
Laatst bijgewerkt en gecontroleerd: September 2026 — door Lubna Ouarghi
This explanation is based on the official documentation below and on my own work in client projects.
- Google Search Central — SEO Starter Guide — what SEO is and where to start
- Google Search Central — Do you need an SEO specialist? — what a specialist does and what to look out for
- Google Search Essentials — the rules your site must comply with
Want to know where your website stands on this?
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