What is a meta description?
The meta description is the short snippet of text below your title in Google. It doesn't affect your ranking, but it does determine whether someone clicks.
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What is a meta description?
The meta description is the short snippet of text below your title in Google. It doesn't affect your ranking, but it does determine whether someone clicks.
It is a short text of around 150 characters that you set for each page. Google can use it or choose its own snippet from your page.
A good description provides the answer, a concrete fact (price, timeframe, location) and a reason to click.
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Geschreven door: Lubna Ouarghi
Why it matters
The same ranking with a better description brings in more visitors, without extra work on technical aspects or links.
It also prevents false expectations: people who know exactly what they are getting are less likely to drop off.
How we approach it
We write a unique title and description for each page and keep them under the limit where Google cuts them off.
For pages with high impressions and few clicks, we rewrite them strategically.
Frequently asked questions
Does every page need its own description?
Yes. Duplicate descriptions are a missed opportunity and a sign of a thin structure.
Why does Google show something different?
Google sometimes chooses a snippet that better matches the search query. That is completely normal and not an error.
Bronnen en controle
Laatst bijgewerkt en gecontroleerd: September 2026 — door Lubna Ouarghi
This explanation is based on the official documentation below and on my own work in client projects.
- Google Search Central — SEO Starter Guide — what SEO is and where to start
- Google Search Central — Do you need an SEO specialist? — what a specialist does and what to look out for
- Google Search Essentials — the rules your site must comply with
Want to know where your website stands on this?
Request the free visibility scan. You'll see your position on Google, what AI assistants say about you, and the three steps that will deliver the biggest return.
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