What is a Google Business Profile?
Your Google Business Profile is the free listing featuring your details, photos and reviews that appears on the right in Google search results and on Maps.
- Since 2005
- 5.0 on Google
- Explanations without the jargon
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Shopify Partner5.0 Google ReviewsSinds 2005 in marketingNext level online succesSEO uitbestedenAI-vindbaarheidWebdesign & webshopsLooptijd 6 of 12 maandenEén vast aanspreekpuntGoogle PartnerShopify Partner5.0 Google ReviewsSinds 2005 in marketingNext level online succesSEO uitbestedenAI-vindbaarheidWebdesign & webshopsLooptijd 6 of 12 maandenEén vast aanspreekpuntKort antwoord
What is a Google Business Profile?
Your Google Business Profile is the free listing featuring your details, photos and reviews that appears on the right in Google search results and on Maps.
Ook interessant
The profile determines how you appear in map results: name, category, address, opening hours, photos, reviews and updates.
For local searches, this is often more important than your website: people call directly from the profile.
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Geschreven door: Lubna Ouarghi
Why it matters
For "near me" searches, the top three map results grab most of the attention. If you're not there, you miss out on the majority of local traffic.
Reviews and keeping things up to date carry significant weight, and they are things you can influence directly.
How we approach it
We complete your profile (categories, services, service areas, photos), set up a consistent review strategy and ensure your details match your website.
This is usually the first area to deliver results, often within a few weeks.
Frequently asked questions
Can I do this without a physical business address?
Yes, as a service-area business. Your address will remain hidden.
How do I get more reviews?
Make it a standard practice to ask upon completion, using a direct link. Buying them isn't allowed and will get noticed.
Bronnen en controle
Laatst bijgewerkt en gecontroleerd: September 2026 — door Lubna Ouarghi
This explanation is based on the official documentation below and on my own work in client projects.
- Google Search Central — SEO Starter Guide — what SEO is and where to start
- Google Search Central — Do you need an SEO specialist? — what a specialist does and what to look out for
- Google Search Essentials — the rules your site must comply with
Want to know where your website stands on this?
Request the free visibility scan. You'll see your position on Google, what AI assistants say about you, and the three steps that will deliver the biggest return.
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- Maandelijkse rapportage met toelichting
- Heldere looptijd: 6 of 12 maanden
- 20+ jaar ervaring in SEO en e-commerce