What is crawling and indexing?
Crawling is a search engine visiting your pages; indexing is including them in the search results. Without indexing, you don't exist on Google.
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What is crawling and indexing?
Crawling is a search engine visiting your pages; indexing is including them in the search results. Without indexing, you don't exist on Google.
Google follows links and sitemaps to find pages (crawling), then assesses whether they are valuable enough to store (indexing), and only after that determines their ranking.
A page can therefore be visited and still not appear on Google, for example because the content is too thin or too similar to another page.
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Geschreven door: Lubna Ouarghi
Why it matters
All SEO effort is pointless if your pages aren't indexed. This is always the first check.
For online shops with thousands of URLs, it also determines where Google spends its time: on your categories or on your filters.
How we approach it
I check in Search Console which pages are and aren't indexed and resolve the root causes: thin content, duplicate pages, blocks, incorrect canonicals.
I submit new pages manually, so you don't have to wait weeks for indexing.
Frequently asked questions
How quickly is a new page indexed?
From a few hours to several weeks. With a solid internal link and manual submission, it usually happens within days.
Why is my page not on Google?
Often thin or duplicate content, a noindex setting, or no internal links pointing to it at all.
Bronnen en controle
Laatst bijgewerkt en gecontroleerd: September 2026 — door Lubna Ouarghi
This explanation is based on the official documentation below and on my own work in client projects.
- Google Search Central — SEO Starter Guide — what SEO is and where to start
- Google Search Central — Do you need an SEO specialist? — what a specialist does and what to look out for
- Google Search Essentials — the rules your site must comply with
Want to know where your website stands on this?
Request the free visibility scan. You'll see your position on Google, what AI assistants say about you, and the three steps that will deliver the biggest return.
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