What is AEO?
AEO stands for answer engine optimization: writing your pages so that a search engine or AI can quote your answer verbatim.
- Since 2005
- 5.0 on Google
- Explanations without the jargon
Google Partner
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What is AEO?
AEO stands for answer engine optimization: writing your pages so that a search engine or AI can quote your answer verbatim.
AEO is about optimising for answers rather than blue links. Google increasingly puts a ready-made answer right at the top, and ChatGPT or Gemini no longer give you a list of ten results at all.
In practice, AEO means: one clear question per page, the answer in the first two lines, followed by supporting facts, prices, and examples.
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Geschreven door: Lubna Ouarghi
Why it matters
Whoever provides the answer gets mentioned and cited. Anyone who tells a long story without giving a concrete answer gets skipped — even if the page is technically sound.
For SMEs, this is the most cost-effective form of visibility: rewriting your existing pages requires no advertising budget.
How we approach it
For each page, we put the question in the heading, provide the answer directly below it, and add structure (schema markup, clear headings, tables) so machines can read it.
With us, AEO is included in every SEO package, along with GEO. It's not a standalone service with its own invoice.
Frequently asked questions
Is AEO different from SEO?
No, it is part of it. You still need the same technical setup and authority; AEO is about the format of your answer.
Can I see whether it works?
Yes. We track whether you are mentioned in AI Overviews and ChatGPT answers, and report on this monthly.
Bronnen en controle
Laatst bijgewerkt en gecontroleerd: September 2026 — door Lubna Ouarghi
This explanation is based on the official documentation below and on my own work in client projects.
- Google Search Central — SEO Starter Guide — what SEO is and where to start
- Google Search Central — Do you need an SEO specialist? — what a specialist does and what to look out for
- Google Search Essentials — the rules your site must comply with
Want to know where your website stands on this?
Request the free visibility scan. You'll see your position on Google, what AI assistants say about you, and the three steps that will deliver the biggest return.
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- 20+ jaar ervaring in SEO en e-commerce