Outsource SEO or do it yourself?

We make our living from outsourcing SEO, yet we regularly say: do it yourself. Below a certain budget, outsourcing simply isn't effective, and learning to do it yourself is the most honest route.

This page helps you make that choice, even if the conclusion is that you don't need us.

You can set aside less than € 400 per month. For that amount, an agency simply can't do enough to make a real difference; you, however, can get results by investing that time yourself.

Someone on your team genuinely enjoys writing and consistently has a few hours a week to spare. And your market isn't hyper-competitive, meaning the basics will already take you a long way.

For that situation, we have our sister platform MarketingTrainer.nl, packed with courses and tools to help you do it yourself — including a free 7-day SEO course.

Your revenue relies on online leads and sales, and your competitors have been at it for years. In that case, falling behind costs more than outsourcing.

You don't have the time yourself and it keeps getting pushed aside — the number one reason DIY SEO grinds to a halt after two months.

You need technical SEO, content, backlinks, and AI visibility. Those are four distinct disciplines; you rarely find them all in a single employee.

Expect to spend 4 to 8 hours a week in the first six months: learning, writing, sorting out the technical side, and tracking results. At an internal hourly rate of € 50, that equals € 800 to € 1.600 a month in your own time.

On top of that come tools (€ 50 to € 150 a month) and trial and error: in the early months, some of your effort will inevitably go into things that don't move the needle.

With us, outsourcing starts at € 475 per month. That makes the maths far simpler for most business owners than it first appears.

Many SMEs opt for this route. We handle the technical SEO, the strategy, and the keyword research; you write the copy because you know your industry inside out. We then review and optimise those drafts.

It's more cost-effective than full outsourcing and often produces richer, more authoritative content, simply because the expertise comes straight from your own team.