What is server-side tagging, and do I need it?
With server-side tagging, you track via your own server rather than solely through the browser. This provides more reliable data in the face of ad blockers and rejected cookies.
Google Partner
Shopify Partner5.0 Google ReviewsSinds 2005 in marketingNext level online succesSEO uitbestedenAI-vindbaarheidWebdesign & webshopsLooptijd 6 of 12 maandenEén vast aanspreekpuntGoogle PartnerShopify Partner5.0 Google ReviewsSinds 2005 in marketingNext level online succesSEO uitbestedenAI-vindbaarheidWebdesign & webshopsLooptijd 6 of 12 maandenEén vast aanspreekpuntWith standard tracking, your visitor's browser sends data directly to Google or Meta. Ad blockers, browser restrictions and rejected cookies mean a significant portion never actually arrives.
With server-side tagging, tracking data is sent to a container on your own (sub)domain first, and routed to the platforms from there. You lose fewer conversions, stay in control of what you share, and your website stays faster.
For online shops and businesses advertising seriously, this is almost always worth it. For a small site with a modest ad spend, standard tracking is usually enough — and we'll honestly tell you if that's the case.
What you get from us
- 01
Server-side container on your own subdomain
- 02
More reliable conversion tracking
- 03
Fewer scripts in the browser, a faster site
- 04
Full control over the data you pass on
- 05
Honest advice on whether it's worth it in your situation
Short answer
What is server-side tagging, and do I need it?
With server-side tagging, you track via your own server rather than solely through the browser. This provides more reliable data in the face of ad blockers and rejected cookies.
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