What is E-E-A-T?
E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness: the four things Google assesses to determine whether your content can be trusted.
- Since 2005
- 5.0 on Google
- Explanations without the jargon
Google Partner
Shopify Partner5.0 Google ReviewsSinds 2005 in marketingNext level online succesSEO uitbestedenAI-vindbaarheidWebdesign & webshopsLooptijd 6 of 12 maandenEén vast aanspreekpuntGoogle PartnerShopify Partner5.0 Google ReviewsSinds 2005 in marketingNext level online succesSEO uitbestedenAI-vindbaarheidWebdesign & webshopsLooptijd 6 of 12 maandenEén vast aanspreekpuntKort antwoord
What is E-E-A-T?
E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness: the four things Google assesses to determine whether your content can be trusted.
It is not a measurable factor, but a framework from Google's quality rater guidelines. It centres on the question: was this written by someone who genuinely knows what they are talking about?
In practice, you see this reflected in author bylines, demonstrable experience, real business details, reviews, and cited sources.
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Geschreven door: Lubna Ouarghi
Why it matters
For topics touching on money or health, this carries extra weight. Anonymous, generic content no longer makes it to the top.
It is just as crucial for AI answers: assistants prefer citing sources with recognisable expertise.
How we approach it
We make experience explicit on your website: when you were founded, who does the work, the results achieved, and the genuine reviews that back them up.
We do not invent anything. The figures and stories come from you; whatever cannot be substantiated, we leave out.
Frequently asked questions
Is E-E-A-T a ranking factor?
Not like a simple on/off switch. It is an evaluation framework that influences your rankings through many different signals.
What can I do tomorrow?
Put real names, experience, and contact details on your website, and start gathering reviews.
Bronnen en controle
Laatst bijgewerkt en gecontroleerd: September 2026 — door Lubna Ouarghi
This explanation is based on the official documentation below and on my own work in client projects.
- Google Search Central — SEO Starter Guide — what SEO is and where to start
- Google Search Central — Do you need an SEO specialist? — what a specialist does and what to look out for
- Google Search Essentials — the rules your site must comply with
Want to know where your website stands on this?
Request the free visibility scan. You'll see your position on Google, what AI assistants say about you, and the three steps that will deliver the biggest return.
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