What is CTR?

If you rank in position 4 and a thousand people see your result, and fifty click, your CTR is 5%. You can find this in Google Search Console for each keyword and page.

CTR is primarily determined by your position, your title, your description, and whether an AI answer or ads appear above it.

A low CTR in a good position means easy wins: the same ranking, a better title, more traffic. That works within days rather than months.

It is also a clear signal: if nobody clicks despite ranking high, your page evidently does not match the search intent.

Every month, we identify the pages with high impressions and few clicks, and rewrite their title and description.

We keep it honest: no clickbait that causes immediate bounces, because that ultimately costs you rankings.