What is conversion optimisation?
Conversion rate optimisation (CRO) is increasing the percentage of visitors who actually enquire, call, or buy.
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What is conversion optimisation?
Conversion rate optimisation (CRO) is increasing the percentage of visitors who actually enquire, call, or buy.
Out of every hundred visitors, only a small fraction does what you want. CRO is systematically eliminating the reasons why the rest drop off: lack of clarity, doubt, too many steps, or too little trust.
First you measure where people drop off, then you come up with an improvement and test it. No gut feelings, just data.
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Geschreven door: Lubna Ouarghi
Why it matters
Attracting more visitors costs money; making better use of existing traffic is almost always cheaper. Going from 1,5% to 3% conversion doubles your enquiries without a single extra visitor.
It also strengthens SEO: pages where people find their answer perform better in search results.
How we approach it
We look at your forms, your phone number, your pricing information, and your proof (reviews, case studies), improving them in order of impact.
In the Authority packages and above, CRO advice for your most important pages is included as standard.
Frequently asked questions
What is a good conversion rate?
For service providers, 2 to 5% enquiries is typical; for webshops, 1 to 3% orders. The honest answer: compare with your own previous figures.
Do I need a lot of visitors to test?
For proper A/B testing, yes. With less traffic, we make improvements based on behaviour and conversations with your customers.
Bronnen en controle
Laatst bijgewerkt en gecontroleerd: September 2026 — door Lubna Ouarghi
This explanation is based on the official documentation below and on my own work in client projects.
- Google Search Central — SEO Starter Guide — what SEO is and where to start
- Google Search Central — Do you need an SEO specialist? — what a specialist does and what to look out for
- Google Search Essentials — the rules your site must comply with
Want to know where your website stands on this?
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- Maandelijkse rapportage met toelichting
- Heldere looptijd: 6 of 12 maanden
- 20+ jaar ervaring in SEO en e-commerce