SEO agency Amsterdam

We are based in Amsterdam ourselves, on Burgemeester Stramanweg. In a city this dense, you rarely compete in Google with the entire country, but you do compete with dozens of businesses within a few kilometres. Whoever ranks at the top for “near me” searches captures the vast majority of enquiries.

We handle SEO, AI visibility and web design for Amsterdam businesses looking to outsource: practices, offices, installation companies, service providers and online shops.

Every month, business owners in the Netherlands search for “seo specialist amsterdam” and “seo bureau amsterdam” over 1,300 times, and another 2,400 times for “online marketing bureau amsterdam”. These aren’t casual searches: anyone typing that in is looking for someone to take the work off their hands.

On the customer side, the same applies. Your customers don't search for your business name, but for what they need, followed by a neighbourhood or “near me”. In Amsterdam, that search is answered by dozens of businesses within a few kilometres. The top three spots on the map capture most of the enquiries; the rest are rarely clicked.

On top of that, there is now a second place people search. More and more people in Amsterdam are asking ChatGPT or Google AI to recommend a provider, and get three names back. If you are among those three names, you no longer need to compete on ad spend. We set up your visibility in both places: higher in Google and mentioned by AI.

Searches that include a borough or neighbourhood (Zuid, Oost, Noord, De Pijp) often deliver more value than a broad search ending with “Amsterdam”.

Competition is fierce, so technical SEO and authority carry more weight than in smaller towns.

Many searchers use mobile devices and choose within minutes; speed and a clearly visible phone number translate directly into revenue.