Dutch SEO and AI visibility, **done by one specialist in Amsterdam**
Ranking in the Netherlands is not a translation job. It needs Dutch keyword research, Dutch content, a technically clean multi-language setup, and now also a plan for AI answers. I do all of it, and report to you in English.
- Dutch keyword and intent research
- Native Dutch content, not translated
- GEO: visibility in ChatGPT, Gemini and AI Overviews
Why the Dutch market needs a Dutch specialist
The Netherlands looks like an easy market from the outside: almost everybody speaks English, e-commerce is mature and buying power is high. That is exactly why translated websites underperform here. Dutch buyers switch to Dutch when they search, they compare on different sites, and they expect iDEAL at checkout, clear delivery promises and a Dutch phone number or address before they trust an unknown brand.
Search behaviour is different too. The Dutch phrase is rarely a literal translation of the English one, so keyword research has to be done from scratch in Dutch. The same is true for AI answers: when someone asks ChatGPT or Gemini for a supplier in the Netherlands, the sources it quotes are Dutch pages, Dutch reviews and Dutch directories.
I have worked in marketing since 2005 and I am based in Amsterdam. I write the Dutch copy, do the Dutch keyword and AI research, fix the technical side including hreflang and country versions, and improve the conversion rate once the traffic arrives.
What the work covers
- 01
Dutch keyword and intent research
Built from Dutch search behaviour, mapped to the pages that should win each query.
- 02
Technical SEO
Crawling, indexing, speed, structured data, and a multi-language setup with hreflang that Google reads correctly.
- 03
Native Dutch content
Written from scratch by a Dutch speaker on real demand, in your brand voice.
- 04
GEO / AI visibility
Answer-shaped content, schema and Dutch sources so AI assistants name you.
- 05
Authority
Dutch links, listings and mentions that make a foreign brand credible here.
- 06
Measurement
Search Console, analytics and monthly English reporting on positions, AI mentions, traffic and conversions.
The first 90 days
Month 0: research
Dutch keyword landscape, competitor and AI-answer analysis, technical audit of your current setup.
Month 1: foundation
Language version and technical fixes live, first Dutch pages published.
Month 2: content
The pages that carry commercial intent, plus the answer content that AI systems quote.
Month 3: authority and iteration
Dutch mentions and links, plus rewrites based on the first ranking data.
How working with an Amsterdam specialist actually works
- 01
English with me, Dutch for your customers
Every call, report and document is in English. Everything your customers read is written in Dutch by a native speaker — not translated.
- 02
One hour apart at most
Amsterdam is CET. That is one hour ahead of the UK and Ireland, so we share almost the entire working day.
- 03
Video calls, not flights
We meet online every month. If you want to meet in person in Amsterdam, that is possible too.
- 04
Monthly reporting in English
Rankings, AI visibility, traffic and conversions — with a short written explanation of what I did and what is next.
- 05
Priced in euros
Retainers from €400 per month, project work quoted upfront. No setup fees, no long lock-in.
- 06
You deal with me
Not with an intern or a junior marketer. Many agencies outsource this work — here you get the specialist who does it.
Frequently asked questions
What does GEO or AI visibility mean in practice?
Being named when a Dutch buyer asks ChatGPT, Gemini, Perplexity or Google's AI Overviews for a supplier. It takes answer-shaped content, structured data and mentions on the Dutch sources those systems quote.
What does Dutch SEO cost?
Retainers start at €400 per month; most Dutch market programmes run between €850 and €2,500 per month depending on competition and content volume. Fixed monthly fee, no hourly surprises.
Do you work in English?
Yes. All communication, strategy documents and monthly reports are in English. The content your Dutch customers read is written in Dutch, by me, from scratch.
Do we need a Dutch company or address?
Not to be found online. It does help with trust: a Dutch address and phone number lift conversion noticeably. I can point you to a registered business address and a workspace in Amsterdam if you want one.
Can we keep our existing website?
Usually yes. We add a properly configured Dutch version with correct hreflang and canonical settings so Google does not confuse the language versions, and I rewrite the copy for the Dutch market.
How long before we see results?
For a new Dutch presence, expect three to six months before positions become structural, depending on competition in your sector. I tell you upfront what is realistic instead of promising a timeline I cannot control.
Expert in online groei voor MKB, e-commerce en corporates
4.7
Wij waarderen je mening
Gebaseerd op 27 beoordelingen
“Sinds 2009 ondersteunt Lubna ons met print, buitenreclame en Google. Een ware marketeer met strategisch inzicht.”
“Uitstekend ondersteund bij de lancering van onze nieuwe online store. Positie 1 in Google op onze belangrijkste zoektermen.”
- E-commerce
“Dankzij de SEO-aanpak en Google Shopping groeide onze maandomzet door tot ruim €18.000. Eindelijk een bureau dat meedenkt.”
Want to know how competitive your Dutch niche is?
Book a free intro call in English. I will look at your market before you commit to anything.
Liever direct sparren?
Vul het formulier in of bel ons direct. Je spreekt altijd een specialist, geen accountmanager die de vraag doorzet.
- Eén vaste contactpersoon
- Maandelijkse rapportage met toelichting
- Heldere looptijd: 6 of 12 maanden
- 20+ jaar ervaring in SEO en e-commerce